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The ability to express an idea is well nigh as important as the idea itself.
--Bernard Baruch, (1870-1965)


P.961 - §4 (87:4.3) In influencing the expanding evolutionary mind, the power of an idea lies not in its reality or reasonableness but rather in its vividness and the universality of its ready and simple application.

P.1005 - §5 (92:3.3) And further recall that the power of any idea lies, not in its certainty or truth, but rather in the vividness of its human appeal.



Bernard Mannes Baruch was an American financier, stock-market speculator, statesman, and political consultant. After his success in business, he devoted his time toward advising U.S. Presidents Woodrow Wilson and Franklin D. Roosevelt on economic matters.
Bernard Baruch was born in Camden, South Carolina to Simon and Belle Baruch. He was the second of four sons. His father Dr. Simon Baruch (1840–1921) was a German immigrant of Jewish ethnicity who came to the United States in 1855. He became a surgeon on the staff of Confederate general Robert E. Lee during the American Civil War and a pioneer in physical therapy. There is also some evidence, provided by Bernard's autobiography, that his father may have been a member of the original Klu Klux Klan, prior to the growth of anti-semetic elements within it. His mother's Sephardic Jewish ancestors came to New York as early as the 1690s and were in the shipping business. In 1881 the family moved to New York City, and Bernard Baruch graduated from the City College of New York eight years later. He eventually became a broker and then a partner in A. A. Housman and Company. With his earnings and commissions he bought a seat on the New York Stock Exchange for $18,000 ($434000 in today's dollars). There he amassed a fortune before the age of thirty via speculation in the sugar market. In 1903 he had his own brokerage firm and gained the reputation of "The Lone Wolf on Wall Street" because of his refusal to join any financial house. By 1910, he had become one of Wall Street's best known financiers. Baruch College (part of the City University of New York) was named after him as well as a residential building on the Stony Brook University campus.